Role Overview

Archetype AI is seeking a creative and strategic Social Media Manager to implement our social media strategy across platforms like LinkedIn, Twitter, Instagram, and YouTube. In this role, you'll be responsible for building Archetype AI's brand presence, educating audiences about Physical AI, and supporting our marketing objectives through compelling content.

Key responsibilities

Content Creation and Repackaging:

• Execute a comprehensive social media strategy aligned with our brand positioning, business goals, and marketing campaigns
• Create insightful content targeted to key personas (executive decision-makers, software developers, investors, potential hires)
• Produce a mix of thought leadership, event recaps, product updates, technical insights, and content to elevate Archetype AI's employer brand
• Collaborate with technical and product teams to translate research and development into engaging social content
• Collaborate with the in-house Brand Designer to develop visual content including images and infographics that illustrate key Physical AI concepts and promote Archetype AI blog posts
• Cut and edit long-form videos (keynote recordings, customer stories, product demos) and turn them into shorter clips for social platforms

Channel Management and Analytics:

• Manage company profiles across LinkedIn, Twitter, YouTube, and Instagram
• Optimize content for each platform while maintaining consistent brand messaging
• Monitor community response and engage with Archetype AI partners and customers as well as relevant accounts in the Physical AI space
• Stay current on platform algorithm changes and best practices
• Establish KPIs for each platform and track social media performance
• Provide regular reporting on growth, engagement, and conversion metrics; identify opportunities for improvement

Marketing Campaign Support

• Coordinate social media assets production for product launches, announcements, and events
• Support content marketing initiatives by amplifying blog posts, research papers, and case studies